Dear Managers and Leaders!
Nowadays, I’m studying the principles of Internet Marketing quite seriously so that I can start advertizing my management consulting business effectively on the Internet and reach more prospects. There are two main things that strike me every time I look into the world of Internet Marketing that relates to leadership.
The first one is the power of money and success as extremely strong forces to create a following. The world of Internet Marketing is a world of gurus. You see all these guys who have made millions on the Internet kindly telling you that they will tell you all their secrets so that you can replicate their success. I must admit that looking at these rich guys can become addictive. It is a bit like buying a lottery ticket. “Buy this package from this guru and you will become as rich as him in no time!” This is what most of these people are trying to make you believe: Internet Marketing is the fast lane to easy money and these gurus are there to testify that it is possible.
Relating these successful gurus to leadership, it tells me that success is a really powerful force to create a following. These Internet gurus create trust by showing that they are highly successful making money on the Internet. No one would trust an Internet teacher that cannot show some previous success. Similarly, if you are a leader and you cannot show that you have been successful in the past, then you will have a hard time convincing people that they should follow you. This is what someone goes through when hired directly in a leadership position. He has to create trust before people start following him willingly. The early wins of Michael Watkins (in The First 90 Days) are exactly there to show your new followers that they can trust you. Once you built your portfolio of success stories, you can rest assured that people will follow you more easily.
The second thing that strikes me when I look at Internet Marketing is the fact that most people fail to succeed in starting an Internet business. They say that most people fail because they simply do nothing or too little. You then see all these gurus yelling at people that they must do something if they ever want to win. I believe most people hope that they will get easy money, but they are not ready to spend the time to actually get to a real return on investment and prosper. Another possible reason for their failure is that people are paralyzed by the amount of things they need to learn. They lack the vision of what needs to be done to really succeed. So they try for a while and then they give up before things start to work.
This relates quite well with the principles of leadership that I’ve been discussing in the “6 Steps to Leadership” mini-course (you can sign up at the right of this post if you are interested by the mini-course). To succeed in an enterprise, you need to create a vision of where you need to go, then you need to create a realistic plan to realize that vision, and then you need to implement the plan. If you do not have the vision in the first place, then it will be very difficult to create a plan and then implement it. I think the people on the internet have a vision of becoming rich, but they lack the vision of what the job of an Internet Marketer is. They want money, but they have no clue what it entails.
I think it also links to the first three habits of Steven Covey (The 7 Habits of Highly Effective People). These habits are: be proactive, begin with the end in mind, and put first things first. If these private victory habits were mastered by the Internet Marketing apprentices, they would have a better chance of succeeding.
What about you dear leader? Do you have a good portfolio of successes to easily create a following? Do you have a good vision of where you are going and a plan to achieve that vision?
Until next time,
Remi Cote
PS: If you are interested by these postings and would like to learn more about what I can do to help you or your team succeed, then please visit InnovaChron or contact me directly at
Remi Cote .
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